Amara
International Digital Health & Telemedicine Platform
Senior Product Designer
Canada2023–Present
Amara is a multi-product, multi-country digital health ecosystem delivering patient consultations, clinic operations tools, and physician dashboards. I led the end-to-end product design, shaping experiences across mobile and desktop for patients, physicians, and clinics. My work spanned product strategy, UX/UI design, workflow optimization, and design system creation, ensuring solutions were user-centered, efficient, and scalable. I collaborated closely with engineering and leadership to translate complex business and user needs into intuitive experiences
The Challenge
Healthcare is inherently complex, with multiple stakeholders, critical decisions, and operational workflows that must be both accurate and efficient. Patients need fast, simple access to care, while doctors and clinics require structured systems to manage consultations, schedules, and medical workflows. These experiences are often fragmented, leading to inefficiencies and confusion.
The challenge was to design a unified platform that simplifies these interconnected journeys, while also defining a clear, trustworthy, and consistent product identity across all touchpoints.
My Role
Led end-to-end product design across patient, physician, and clinic experiences Defined product identity and visual direction across the platform Designed across mobile, desktop, and tablet Collaborated closely with product, engineering, and leadership teams
What I Delivered
Patient App Experience
Booking, telemedicine, lab scheduling, and medical records
Doctor Dashboard
Consultation management, scheduling, e-prescriptions.
Clinic Management System
Multi-user workflows, scheduling, and operations
Multi-Sided Workflow Design
Structured interactions across all user roles.
Design System
Scalable UI components, interaction patterns, and UX foundations
Product Identity & Visual Direction
Defined the product's visual language, tone, and experience principles to ensure a cohesive and trustworthy healthcare experience
Cross-Platform Experience
Seamless UX across mobile, desktop, and tablet.
Design Approach
I approached this project by structuring complex healthcare workflows into clear, structured experiences.
1. Understanding Multi-Sided Journeys
Mapped patient, doctor, and clinic workflows
2. Structuring Complex Flows
Simplified processes into actionable steps
3. Improving Usability
Reduced cognitive load and improved clarity
4. Defining Product Identity
Created a consistent visual language aligned with trust, clarity, and accessibility in healthcare
5. Building A Scalable System
Developed a design system to unify all experiences
6. Iterating With Feedback
Continuously improved based on real usage
Impact
Booking Efficiency
Increased online consultation booking efficiency by
27%
Workflow Optimization
Improved operational clarity and task completion across multi-sided workflows.
Higher Adoption
Enhanced adoption and engagement of patient and clinic-facing tools.
Scalable Design
Delivered a scalable, cohesive, and research-driven design ecosystem.
Selected Work
MeritFinder
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Axon
Digital Healthcare & Medical Services Platform
Senior Product Designer
Led end-to-end product design for a comprehensive healthcare platform across mobile and desktop, covering patient, physician, and clinic-facing experiences.