Axon
Digital Healthcare & Medical Services Platform
Senior Product Designer
Iran2022–2025
Axon is a comprehensive digital healthcare platform connecting patients, physicians, and clinics through structured, multi-sided workflows. Patients can book appointments, access telemedicine, manage prescriptions, and view medical records, while doctors and clinics use dedicated dashboards for consultations, scheduling, and operational management. The platform also includes a designed landing experience that clearly communicates the product's value and guides users into the system. Built across mobile and desktop, Axon delivers a cohesive, scalable, and intuitive healthcare experience, from first interaction to complex clinical workflows.
The Challenge
Healthcare platforms must support multiple user groups with distinct needs: patients seeking easy access to services, doctors managing high-frequency clinical tasks, and clinics handling complex operational workflows. In Axon, these experiences were fragmented across touchpoints, leading to inefficiencies, unclear processes, and difficult-to-manage workflows.
The challenge was to design a unified system that simplifies these interactions into clear, scalable, and connected workflows, while ensuring usability across all user roles.
My Role
Led end-to-end product design across patient, physician, and clinic experiences Designed across mobile and desktop platforms Defined UX strategy, workflows, and interaction patterns Mentored junior designers and led multi-sided UX decisions Collaborated closely with product, engineering, and stakeholders
What I Delivered
Patient Experience
Designed flows for appointment booking, telemedicine, prescription fulfillment, lab scheduling, and medical record access
Doctor Dashboard
Designed dashboards for consultations, clinic management, e-prescriptions, and medical record workflows, improving clarity across high-frequency clinical tasks
Clinic Management System
Designed tools for scheduling and workflow management, making complex multi-user operations more intuitive and manageable
Multi-Sided Workflow Design
Owned UX and interaction design across patient, physician, and clinic user groups
Design System
Built scalable UI components and interaction patterns to ensure consistency across the platform
Product Identity & Visual Direction
Defined a consistent visual language aligned with clarity, usability, and trust in healthcare
Cross-Platform Experience
Seamless UX across mobile and desktop
Design Approach
I approached this project by structuring complex healthcare workflows into clear systems:
1. Understanding Multi-Sided Journeys
Mapped patient, doctor, and clinic workflows
2. Structuring Core Flows
Simplified booking, consultation, and operational processes
3. Improving High-Frequency Tasks
Focused on clarity and efficiency in critical clinical interactions
4. Defining Product Identity
Created a consistent and trustworthy visual language
5. Building a Scalable System
Developed a design system for consistency and efficiency
6. Iterating with Feedback
Continuously refined based on real usage
Impact
Patient Adoption Growth
Simplified request flows increased adoption by
18%
Clear Clinical Workflows
Improved clarity in high-frequency medical tasks
Simplified Operations
Streamlined complex multi-user clinic processes
Scalable & Consistent UX
Unified experience across products and devices
Selected Work
Amara
International Digital Health & Telemedicine Platform
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Led end-to-end product design and strategy for two flagship platforms across Amara's multi-product, multi-country digital health ecosystem, shaping mobile and desktop experiences for patients, physicians, and clinic operations through discovery, workflow definition, interaction design, prototyping, and iteration.
MeritFinder
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